A p r i l 2 0 0 6

Mark Grace Gracie is in the House.

Auto Media brought baseball great and Arizona Diamondbacks color commentator Mark Grace to the Spectrum studio recently to tape tags for several 30-second spots for Pinnacle Nissan. Grace spent a half-day in the studio for a green screen shoot for commercials that airs this spring. On hand, but not really necessary, were a make-up artist and teleprompter operator. This is the second time the superstar has "Graced" Spectrum's studio with his unique on-camera presence.

Gilbert Commons A film look, without the cost.

The Shoppes at Gilbert Commons, a Donahue Schriber development, wanted to highlight several stores at the center so they asked Spectrum to get involved. Selecting to shoot the 30-second spot in 24p gave the commercial a film look without the expense of shooting in film. Working with Audrie Yokota, Spectrum took the lead on this by writing, directing, producing, casting and editing. With four actors, a dog and its handler, the team had its hands full. With cameraman Alex Mitchell using a skateboard dolly and track, expert lighting by Mike Hall and Craig Fleming filling in where needed, the crew was first rate! Spectrum is also in the script development stage for an upcoming Anaheim Hills, Calif. commercial.

Bestway Inflatables Bestway Returns from China for 2 Shoots.

Bestway International was so pleased with the job the Spectrum crew did for them last summer, they returned in December for a shoot and just wrapped up another. Jared Goldberg of Bestway continues to make the trip from China to work with Ken and his team. In December, it was a half-day, on-location shoot of Bestway’s inflatable spas for an instructional video on how to put the spa together. Spectrum not only shot and lit the piece, they also hired the talent. While the talent had the luxury of soaking in the spa, the biggest challenge of the day was keeping them warm between takes. Jared returned this spring to shoot inflatable rafts and pools.

Holsum Bakery Holsum Bakery Marks 125 Years with Tour Video

Holsum Bakery has been making bread in the Valley for a remarkable 125 years. To mark that accomplishment, Spectrum produced a six-minute video to play at the beginning of their Tolleson facility tours. The challenge – the audience is high school students. With that in mind, Spectrum wrote, directed, produced and edited the video. They struck gold with their teen host, Hayley Ozalvo. The all-day shoot at the Tolleson plant included a SteadiCam, jib and lipstick cam showing the bread making process. The host was shot in the Spectrum studio with a projected set. The edit incorporated historic photos of Holsum and its founders – the Eiseles. Holsum president, Ed Eisele, has been getting rave reviews of the piece.

Vestar Vestar Breaks Ground at Tempe Marketplace.

Vestar broke ground on its much anticipated Tempe Marketplace development in January and Spectrum was on hand to document the event. Located at the southeast corner of the Loop 101 and Loop 202, the new shopping center will be similar to the popular Desert Ridge Marketplace. Marketing director Emily Bond hired Spectrum to shoot the ceremony with speeches by local officials including Sheriff Joe Arpaio. Spectrum then edited the piece with a fast-moving intro to give to the company’s executives.

Smart Ad Solutions Smart Advertising Solutions Offering Customized Spots.

With independent lenders across the country needing advertising support, Smart Advertising Solutions turned to Spectrum to create commercials that can be easily customized. The three commercials – one 30-second and two 60-second, were shot in 24p with a fish-eye lens. Spectrum wrote, directed, produced and edited the three spots. Shooting was done on location and in the Spectrum studio. Lenders can customize the spots to include their own contact information and air them in local markets.

World Resources Company World Resources Company Updates Corporate Profile.

World Resources Company, which has been manufacturing metal concentrates for almost two decades, has been a Spectrum client for nearly that long. Lou Kramer recently asked Spectrum to update their corporate video. The Spectrum team headed to their Tolleson facility to get new employees on tape. The revised video for the Virginia based company will be shared with not only potential clients, but government regulators as well.

	E! Entertainment E! True Hollywood Stories Seeks Out Spectrum.
	E! Television recently hired Spectrum for local support on two True Hollywood Stories segments. With an E! producer on hand, Spectrum taped an interview with a former baseball coach of Charlie Sheen for a show on Sheen and his wife Denise. Next up was a segment on Mayim Bialik, who starred in the 1990’s television series “Blossom.” Spectrum interviewed her friend Gail Edwards for the piece.

Westcor Westcor Brings In 3 New Projects

Knowing that Spectrum is a full-service multi-media firm, Westcor recently sought them out for three diverse projects. One getting great reviews from Jessica Prunty and the rest of the Westcor Tourism Department is an interactive CD. The CD is for tourism professionals across the country to give them information at their fingertips on every Westcor and Macerich tourism shopping center. Spectrum also created Westcor’s corporate year-end video, which played for 400 people during the mall developer’s 2005 holiday party at the Westin Kierland Resort. Spectrum set up two 9.5x12 screens to show the video. And, finally, Westcor was in for a voiceover project in the Spectrum sound booth. Maria Strohm provided the voice for a sexual harassment PowerPoint presentation.

	Closed Caption Spectrum Offering Closed Caption Support
	With all network and cable programming and commercials now having to be closed captioned, Spectrum has invested in an encoder. The device is helping to speed up the production process for such infomercial clients as TriVita and Auto Media.

	Aunt Chilada’s Aunt Chilada’s Cinco de Mayo Celebration Nearing
	As a neighbor to Aunt Chilada’s, one of the Valley’s most notable Mexican restaurants, Spectrum will be in the thick of things for Cinco de Mayo. The popular May 5 celebration will take over the Spectrum parking lot and maybe even the roof. We would love to have you join us for the fun.

	Welcome To The Team Spectrum Video and Film Welcomes Team Members
	Spectrum would like to welcome Kathi Halvorsen and Dave Ammons to the team. As Office Administrator Kathi is keeping everyone in line and everything on schedule. Dave is the new Creative Director who has a talent for scriptwriting and producing.