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January 2008 |
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CNN’s “Lou Dobbs Tonight” recently broadcast live from the Spectrum studio. Dobbs took his prime-time show on the road for a six-city tour, part of a promotion for his new book. His Phoenix show included an interview with Sheriff Joe Arpaio, which prompted Channel 3 to visit Spectrum for interviews with Dobbs and Arpaio that led the 10 p.m. news. The 20-person CNN crew came fully equipped with a satellite uplink truck. A jib camera was rigged on the roof of the building to capture Phoenix flavor shots to open the show and lead into commercial breaks. The show used an existing Spectrum set, enhanced for Dobbs, including adding four plasma screens. The four-camera show was live switched in the crew’s production truck. The show ran so smoothly, the head engineer said he wished all of the studios they work with on the road were as accommodating as Spectrum. |
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Lou Dobbs Airs Live From Spectrum Video |
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Tempe Marketplace, the largest shopping center in the Valley, opened last fall with production and staging assistance from Spectrum. All of the staging, lighting and projection for the night’s entertainment and host, Tara Hitchcock, were provided by Spectrum. In addition, the Spectrum team produced a short video welcoming customers to the center. While guests waited for the festivities to begin, a camera crew roamed the center with on-camera talent and marketing director Summer Katzenbach, getting “man on the street” interviews that were projected on the stage screen. As a dress rehearsal for the grand opening, Spectrum produced the Vestar Development mall’s first Third Thursday concert. |
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Tempe Marketplace Grand Opening Success |
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Westcor opened its latest shopping center, SanTan Village, with a thank you party for the employees who helped bring the center to life. The centerpiece of the “toast” event was a video produced by Spectrum that featured those employees. The video, directed by John Friesen, was shot on location at SanTan Village as well as at the Westcor home office. Mac Blink is editing highlights of the weekend grand opening events for future promotional use. |
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SanTan Village Thanks Team |
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Spectrum Video has taken its website to the next level with the introduction of its visual FAQs. Shot on a green screen using virtual sets, host Dave Ammons takes viewers through a series of frequently asked questions including “Why should I use visual communication?”, “What’s the deal with high definition?” and “How can I have visual FAQs like this for my business?” Visit spectrumvideoandfilm.com to check out the visual FAQs for yourself. |
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Spectrum Visual FAQ’s Now Showing |
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Kentucky-based Vimarc Group sought out Spectrum Video to create 30-second and 60-second cable TV spots for Sun Health MediSun, a Medicare Advantage organization. The one-day HD shoot was done poolside at a home in Desert Highlands, and included a Jib. The 11-person crew included Giselle Fox on make-up, Dori Randall on wardrobe and Dave Ammons coordinating the talent. |
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Sun Health MediSun Commercials Shot Poolside |
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Alena, LLC, a leading direct response marketer of branded consumer products, knew that Spectrum Video was the company to hire for its Blue Lightning and Long Life Cocktail exercise video and 30-second commercial. Both feature Natalie Waples, Canadian fitness model and figure champion. The exercise video, geared toward seniors, is included with the purchase of the Blue Lightning and Long Life Cocktail products. Shot at a private residence in Phoenix with an eight-man crew, the two-camera shoot included a Jib camera and was directed by John Friesen. |
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Get in Shape with Blue Lightning & Long Life Cocktail |
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Spectrum was on hand at the Scottsdale Margarita Music Fest to get event coverage and interviews from concertgoers at the two-day jazz and blues festival. Spectrum sent a camera crew out each day to capture the flavor of the event, then edited a piece for Alliance Beverage to use to promote the 2008 Music Fest. Proceeds from the event benefited Just for the Kids Foundation. The concert featured music from top nationwide talent including Grammy winners and nominees and also featured an arts and crafts show. |
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Scottsdale Margarita Music Fest Gets Full Coverage |
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Work on the Paranormal Matrix television show continued last fall as the Spectrum team traveled to three conferences conducting interviews with Apollo 14 Lunar Module Pilot Dr. Edgar Mitchell, renowned scientists and PhD-level specialists. The conferences included the X Conference in Washington, D.C.; Cosmos and Consciousness in Maine; and the Crash Retrieval Conference in Las Vegas. In addition to getting the interviews, Spectrum also staged the events at the three locations, providing projection, lighting and sound. DVDs of speakers from all three conferences are available at www.paranormalmatrix.com |
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Paranormal Matrix Gets Interviews in the Can |
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Bob Roth, managing partner of Cypress HomeCare Solutions, couldn’t believe what he was seeing when he opened the 2006 Spectrum Video holiday greeting video. He thought it was funny and inspired, and he needed to have a greeting like that for his company. So this year, he brought his staff to the Spectrum studio and let them perform in their own holiday message. The eight employees did a little holiday dance in front of the green screen, then with editing appeared before a variety of backgrounds to spread holiday cheer to clients, vendors and associates. “For Cypress I am always looking at a way to promote recall, and delivering a living holiday greeting card for me was one way to accomplish this,” said Roth. “The team building that was a by-product of the production shoot was invaluable.” |
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Cypress HomeCare Solutions Sends Video Holiday Greeting |
