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August 2010 |
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Before the Eyjafjallajokull volcano erupted this spring, the Spectrum Video team was in Iceland investigating underground tunnels around the country for the show Paranormal Matrix. The Iceland tunnels have long been a source of superstition, from tales of ghosts to extra-terrestrial sightings to pathways to secret military bases. The team interviewed Stewart Swerdlow and an Icelandic oracle for the segment. Upon returning from Iceland, Dave Thompson (along with a camera and plenty of charged batteries) left for Antarctica to cover a group exploring paranormal activity on the Earth’s southernmost continent. Led by Swerdlow, Dave followed the investigation searching for underground/undersea UFO bases that have been reported there. They also discussed the mystery of the Kuipers Belt alien connection. |
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Paranormal Matrix Goes to the Ends of the Earth |
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James Elliott continues delivering the infomercials to Spectrum Video. In his latest, James produced a 30-minute national piece for Destiny Image Publishing with host Don Nori. The two-camera infomercial directed by John Friesen was shot in the Spectrum studio using a projected background. |
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Destiny Image Publishing In-Studio |
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Country Thunder and Alliance Beverage go hand in hand, and this year as a sponsor of the country music festival, they wanted to have a different message displayed on the video walls during performers. So John Friesen took the reins and helped create an eye-catching, 30-second spot for Country Thunder and Crown Royal…“The Perfect Mix.” The spot was shot utilizing the slow-motion capabilities of a Red Camera operated by Alex Mitchell in the Spectrum studio with talent provided by Alliance Beverage. The spot was also used as an opening to a Crown Royal recap video. |
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Alliance Beverage Goes Country |
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As a big supporter of Arizona Lutheran Academy, Joel Buchholz, jumped all in when it hosted the 2010 WELS National Choral Festival in April. With Spectrum’s help, Joel pulled off a fantastic two-day event. Spectrum provided three-camera live coverage and switching of hundreds of choir members from around the country. The event was held at the ALA athletic field and projected on big screens. |
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Arizona Lutheran Academy’s Big Event |
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Once a year, Nationwide Vision gathers its employees for a special day of awards and recognition and, as always, Spectrum Video was there to lend a hand. With projection, lighting and sound of the event, the employees got an up-close feel of the action on stage at the Buttes in Tempe. |
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Nationwide Vision Recognizes Employees |
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Spectrum worked with Summer Katzenbach from ShopTalk Marketing to produce a video promoting a downtown high-rise. This involved using the Panasonic HDX900 camera to capture high definition footage to highlight the building and to promote leasing space. This video was shown at the ICSC Convention in Las Vegas in May. |
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ShopTalk Marketing is Newest Client |
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Spectrum Video headed to the Intel video production studio in April to shoot a Team Building message. With an on-location team of Dave Jones and Reed Hohenstein and Robert Troub doing a quick overnight edit, the video was ready to show to employees the next day. |
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Intel Team Building with Spectrum |
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After a 10-year run with its successful marketing video, Spectrum again teamed with The Barter Group owner and president, Lori Baker, to produce an updated video highlighting the company’s business trade capabilities. Spectrum shot testimonials on location throughout the Valley with various Barter Group members. John Friesen edited and Antonio Chang assisted with 3D graphics. |
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The Barter Group Video Update |
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Spectrum Makes Hole in One with Golf Channel |
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When the Golf Channel swings into town, guess who they call for help? Spectrum's Dave Thompson, Dave Jones and Reed Hohenstein lent a professional touch to the Amateur Tour at the TPC in Scottsdale. The event was shot using the HD XD camera, a tapeless recording system, allowing fast and easy import of the video data files for onsite editing, while preserving supreme image quality. Fore! |
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Spectrum is continuing a new era of production, producing webcasts. We all fully appreciate value these days. Corporate concerns about the costs of travel and lodging, plus the carbon footprint make webcasting an amazing bargain. Especially when you factor in the "free" benefits of post-event lead generation, customer retention and continuing education. The event may be over but the video lives on in cyberspace. A cyberspace you can control! We already knew the video side of things, but we wanted to engage in a webcast from start to finish - all the dynamics of hosting such an event. Spectrum's staff handled press releases, email registration with auto-response, and continuing database management. Our topic: "Experience Contact". Simply put - instead of a physical exercise this was a mental exercise hosted by Lyssa Holt: author, meditation and channeling expert. “I expected a couple hundred people, tops," said Spectrum founder and president Ken Liljegren. "But we attracted over 1000! My favorite part was watching real-time notification of what states and countries people tuned in from. And because it was a televised production, I also thought about the cost and appearance of a ballroom or conference center. We did the whole thing from the Spectrum studio, so I was really glad to we could retain control over so many elements." Webcast pricing begins at $6000 based on the length of the event, the amount of viewers and the complexity of production. Our results were outstanding and costs were even offset by selling a standalone DVD afterward! Spectrum is enthused at the prospect of producing your webcast with as much care and concern as we gave ours. |
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WWW: webcasts worth watching |
